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Before a homeowner buys a service, they want to know what they are getting. Structural fumigation is not an easy treatment to explain, and when a homeowner goes online, what they see can be confusing.
Enter FumigationFacts.com, a unique website that can serve as a fumigation salesperson’s ― and homeowner’s ― best friend.
What makes FumigationFacts.com so powerful is that it was developed entirely with the homeowner in mind. Start with consumer research. An independent research company interviewed more than 400 homeowners to find out what they knew, didn’t know and needed to know about eliminating drywood termites from the home with a fumigation. The homeowners interviewed included some whose homes had been fumigated in the past, some who had spot treatments done and some who had never had either.
Maybe surprisingly, price was not a top five concern for homeowners. More important to them was the service and safety.
To help answer questions and educate homeowners, the website content is highly visual and takes a step-by-step educational approach. The goal is to let homeowners understand why a fumigation is necessary, how it works and why fumigation is the most proven effective option for the entire home. The website also outlines the treatment process before and after the fumigation.
It even mentions bedbugs as another troublesome pest problem that fumigation solves.
If you haven’t visited FumigationFacts.com, it’s time to find out what you’ve been missing. If you like what you see ― and fumigators and termite companies alike give it rave reviews ― consider adding FumigationFacts.com on your sales team’s smartphones or tablet devices and adding a link to it on your website home page.
What some are saying about FumigationFacts.com
Before completing the contract, we require that someone from the customer’s organization visit the FumigationFacts website. We do that on the honor system, but push it because it just makes it so much easier on everyone. We fumigate mostly large condos. This website is so easy to use and it answers most questions ― how the process works, that there won’t be any residues and things like that. We even have condo board members refer tenants to the website if they have questions.
Alex Redeker, Director of Operations
Mid-Pacific Pest Control, Wailuku, Hawaii
We give the Fumigation Facts website to our homeowner customers as good, reliable third-party information. Our sales staff has it on their iPads, and we also provide it on a business card. There is a lot of good information on the site, including how to prep a home, which is one of the biggest things homeowners want to understand. I have several friends who have had their homes fumigated, and they said the website is very easy to navigate.
Frank Dowling, VP & General Manager
Hulett Environmental Services, West Palm Beach, Florida
We put FumigationFacts.com on our iPads and iPhones. It’s very professional, easy to use and very informative. Being able to answer homeowner questions increases sales. And we print out the checklists and fact sheets on the website to give to customers. We’ve been doing fumigation since 1942, and this website is a whole new level of education.
Bob Gordon, President
Gordon Termite Control, Inc., Bellflower, California
FumigationFacts.com helps bring peace of mind because information brings comfort. It’s a place I can point them to for a deeper understanding of what I am proposing to do. And it’s not just my mouth saying it; it’s from the manufacturer.
Tim McCarthy, President
McCarthy Pest Control, St. Louis, Missouri
The FumigationFacts website is a great resource to educate homeowners. All they need is a computer and they can get an understanding of the fumigation process. We use FumigationFacts and the Vikane white board video to sell bedbug jobs. Our technicians use them with customers, and sometimes we just email links to the website and the video on YouTube.
Shonda Meitler, Partner
Toxeol Pest Management, a division of World Pest Control, Salina, Kansas
A 2016 Ace Award Winner
FumigationFacts.com is not only becoming a hit with fumigators and termite companies, but the website also won a first place award in the website category of the Global ACE Awards, a program established by the Business Marketing Association of New York to celebrate the best of business-to-business creativity.